FOSSIL
SUMMER 2015
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INSPIRATIONAt Fossil, I led women’s apparel before moving into a broader concept leadership role shaping seasonal creative direction across the brand.
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At Fossil, I led women’s apparel before moving into a broader concept leadership role shaping seasonal creative direction across the brand. I developed distinctive, commercially grounded apparel collections and originated concepts connecting research, color, materials, and product storytelling.
INSPIRATION01 / CONCEPT & INSPIRATION
02 / BRAND ROOMCOLOR PALETTE
THE IDEA
GET(TING) IT TOGETHER’s apparel before moving into a broader concept leadership role shaping seasonal creative direction across the brand. I developed distinctive, commercially grounded apparel collections and originated concepts connecting research, color, materials, and product storytelling. Presented to the VP of Design and Chief Creative Officer, my concepts were adopted by design teams across categories and carried forward into product, merchandising, and marketing.
KEY INFLUENCES
– Sport court geometry
– Color field abstraction
– Organization and personal systems
– Unexpected color pairings
– Everyday function with a twist
MATERIAL & DETAIL INSPIRATION
02 / CONCEPT DIRECTIONSUMMER 2015
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03 / SELECTED WORKS< ALL WORKNEXT PROJECT >